oday, the Algemeen Dagblad published the article ' Personal advantage for 7 million customers ' about Albert Heijn, in which you can read how the big grocer will use its bonus card data of millions of customers for individual discounts and promotions. Soon, as a customer of Albert Heijn, you will receive special offers, outside of the general (bonus) discounts, selected based on your purchasing behavior of the past two years.
In an interview with the newspaper, Casper Meijer, director of merchandising at Albert Heijn, said the following: “Our customers receive six offers every four weeks that are personal and tailor-made. These are discounts on top of the regular offers. These extras bolivia phone number list are selected based on someone’s purchasing behavior over the past two years. We handle this information very carefully, because someone’s personal situation can change completely in a short period of time. […] Customers were extremely satisfied with the selected offers. Thirty percent also left with a fuller shopping cart. The offers are not only products that people use frequently, but also concern other products that can be useful. Think of a consumer who buys toppings from us, but not bread, or who takes the pasta sauce but not the pasta. In this way, we want to serve the customer better and at the same time achieve an increase in turnover. ”