Customers want to have a relationship with individuals within an organization, not with the organization itself. People can convey the story of your organization and radiate authenticity and genuineness. It is not the organization that owns the Employer Brand, but the customers and employees of your organization.
Frankwatcher: Jan-Willem Doorenbos
The future of online branding: open business?
The power of the brand in social media lies in starting a narrative story. A brand story, and thereby ensuring that a continuous dialogue is created, which also really attracts the right fans. The authenticity of the dialogue on different channels is the key to this.
Frankwatcher: Marijke Guldemond
Social Branding: More Than Embracing Social Media
Marijke shares in 10 'unwritten rules' what it actually means to be or become an authentic 'Social Brand'. Below are the 10 rules, her explanation of each rule is also worth reading!
Social brands create added value
Social Brands are giving up some control over their branding in exchange for increased engagement
Social Brands manage their brand in a human way
Social Brands offer a variety of content
Social Brands respond in a timely manner
Social Brands put quality over quantity
Social Brands handle both positive and negative feedback well
Social brands create, develop and stimulate real human behavior in their target group
Social Brands are real , irresistible, authentic and transparent
Trend: Mobile
Frankwatcher: Peter Bekel
Heard at Trendsfactory
Well, that's a no-brainer. A few weeks ago, news broke that more smartphones have been sold worldwide than PCs . argentina phone number list The interesting thing about the mobile phone is that, thanks to GPS, it functions as an intermediary between the virtual and physical world. We are constantly connected to the internet, because the mobile phone is so easy to carry and we always have it in our pockets. The mobile phone also knows our place in the physical world. It tells this to internet applications. The result is that physical and virtual are becoming inseparable ("Why do I actually have to buy a parking ticket? They already know I'm here, don't they?"). The mobile phone makes the internet the basis of our lives.
Which trends or Frankwatchers did I forget in this list? Let me know in a comment!