Steuerlicher Leitfaden für Influencer

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This situation is further exacerbated by the fact that the reach of influencers has continued to increase as a result of contact restrictions. Not only are products increasingly being purchased online, but most people also exchange information there. Influencers can sometimes rely on an enormous following, which in turn has a great deal of trust in the influencers. This is precisely why companies enter into cooperation with these accounts: because of their authenticity. However, this credibility is undermined when influencers enter into cooperations with companies that do not have much to do with their public reputation. This not only damages the marketing of the respective company's products, but above all also the image of the influencer and their expert status.



Changes in Marketing via Social Media
Social media has become increasingly important recently. overseas chinese in uk data Due to contact restrictions, social media networks are almost the only way for consumers to find out about current developments and offers. Due to these developments, marketing is primarily carried out online. More and more companies are offering their products through their own online shop in order to boost sales. Instagram has its own shop function that allows orders to be placed directly via the social network. This means that marketing can be linked to the sale of products. Facebook offers a similar function, where companies are allowed to set up a shop directly on the platform. Companies should therefore consider setting up an internal social media guide to clearly define guidelines, playouts and goals in social media.