Yam-jam : hold a session at an agreed time around a topic that appeals to everyone
Engage executives : Yammer shows managers what excites or demotivates employees. Active presence of senior management also works the other way around: it creates understanding among employees for what moves them
Business value : map out the profit points and the Return on Investment
Community manager : learn the basic ideas behind the system, but do NOT be the most active participant. Feel the albania phone number list heartbeat of the community and only intervene when necessary
Community Stewards : Find the champions or super users needed to bring the network to life
Fluff Blowing
And then: blue cocktails (the color of Yammer). Not all questions have been answered, but at the end of the afternoon it is also nice to network offline. That way you get to talk to Xander Coolen, who introduces the concept of fluff blowers. A nice image, fluff blowers : people who blow the dust or blow the seed to all corners. They are always needed.