SMEs, which lack the resources to invest in security, are vulnerable to these attacks. 3. Lack of customers willing to participate Despite the attention the metaverse has received, there is still a large gap between awareness and action.
According to eMarketer, only about 16% of global consumers have actually used metaverse platforms, with the majority of them being young people. SMEs need to consider whether their target audience is ready for this environment. 4. Unclear legal environment Currently, leading to risks related to intellectual property rights, contract disputes, and taxes.
This is a difficult problem for small businesses turkey telegram data that do not have a dedicated legal team. Case study: Starbucks – From giant to lesson for SMEs Starbucks has tapped into the metaverse to launch a “Starbucks Odyssey” program in 2023, where customers can buy and collect NFTs in exchange for exclusive experiences like VIP coffee tastings.
The result? Starbucks not only increased revenue but also created a deeper connection with younger customers. For SMEs, the lesson from Starbucks is to start small with experimental projects like NFTs or virtual showrooms to test market response before scaling up.
Advice for SMEs entering the metaverse Know your customers: Before investing, assess whether your target customers are present on metaverse platforms. Start small: Focus on simple ideas like hosting virtual workshops, showcasing products, or using the metaverse for marketing.