Shopee is currently the leading e-commerce platform in Vietnam, playing an important role in the business strategies of millions of businesses. However, to be successful on this platform, sellers must make an important decision: Should they join Shopee Mall or just open a regular store? Each model has its own advantages and limitations, affecting operating costs, customer reach, and sales growth potential.
This article will analyze each model in depth to help you come up with the most suitable strategy. 1. Shopee Mall vs Regular Store: Important Differences Shopee Mall – Gold Certification for Authentic Brands Shopee Mall is a dedicated space for authentic brands or authorized distributors.
This is the ideal choice if you are building brazil telegram data a long-term brand, want to optimize your reputation and benefit from Shopee's exclusive offers. Benefits of joining Shopee Mall: High reliability, customers tend to trust more due to the commitment to genuine goods.
Priority display on homepage, search page and big campaigns such as 9.9, 11.11, 12.12. Enjoy promotional privileges such as Shopee Mall Flash Sale, Mall Voucher. Supported by Shopee with professional management tools, optimized operations and logistics.
Limitations of Shopee Mall: Commission fees are high, ranging from 5 to 7 percent, higher than regular stores. Strict requirements on branding and operations, only for businesses that meet the criteria. Failure to maintain standards for delivery rates, returns, and customer reviews may result in removal from the Mall program.