Specific nomenclature for email marketing, essential for brands
Posted: Mon Dec 23, 2024 6:24 am
As with every market, email marketing has a specific nomenclature that distinguishes it from other markets. If you are not familiar with email marketing, it can be confusing. Whether you are a brand or a consumer, you need to understand the terms associated with email.
Black List , is a set of IP addresses that are suspected of sending spam. If the IP has a high traffic rate, it will be blacklisted.
Having blacklisted IP addresses is not good for your reputation, prevent this from happening to you.
Bounce , although an email can be rejected for many reasons, even if it is not relevant in terms of reputation, you should pay attention to the bounced messages and the reason, because if this number is very high, you may be losing effectiveness in your campaign in global terms. CAN-SPAM Act of 2003: Signed into law in December 2003 by President Bush, CAN-SPAM establishes the rules for sending commercial email in the United States
It is important to know that the vast majority of email provider africa mobile customer care companies in the United States have much stricter requirements than the aforementioned Law.
Click-through rate : The most common method for measuring this ratio is to divide the number of clicks by the number of emails sent. The next email marketing campaign you are going to run should be based on the promotion of creativity.
Cost per thousand (CPM): This ratio is obtained by analyzing the data of the total number of emails sent during a certain period of time, usually months or a year. Rates are established based on 1,000 email messages. Depending on the volume, the cost per thousand impressions can vary from a few cents to several dollars.
It makes sense to determine the total number of emails sent per month and year, and you can benefit from a reduction in rates.
Deliverability : The total number of emails delivered minus those that bounce gives you an idea of your deliverability.
Keep in mind that deliverability and inbox rate are not the same thing. What matters is how many emails reach recipients' inboxes.
Black List , is a set of IP addresses that are suspected of sending spam. If the IP has a high traffic rate, it will be blacklisted.
Having blacklisted IP addresses is not good for your reputation, prevent this from happening to you.
Bounce , although an email can be rejected for many reasons, even if it is not relevant in terms of reputation, you should pay attention to the bounced messages and the reason, because if this number is very high, you may be losing effectiveness in your campaign in global terms. CAN-SPAM Act of 2003: Signed into law in December 2003 by President Bush, CAN-SPAM establishes the rules for sending commercial email in the United States
It is important to know that the vast majority of email provider africa mobile customer care companies in the United States have much stricter requirements than the aforementioned Law.
Click-through rate : The most common method for measuring this ratio is to divide the number of clicks by the number of emails sent. The next email marketing campaign you are going to run should be based on the promotion of creativity.
Cost per thousand (CPM): This ratio is obtained by analyzing the data of the total number of emails sent during a certain period of time, usually months or a year. Rates are established based on 1,000 email messages. Depending on the volume, the cost per thousand impressions can vary from a few cents to several dollars.
It makes sense to determine the total number of emails sent per month and year, and you can benefit from a reduction in rates.
Deliverability : The total number of emails delivered minus those that bounce gives you an idea of your deliverability.
Keep in mind that deliverability and inbox rate are not the same thing. What matters is how many emails reach recipients' inboxes.