Using Instagram Insights for performance analysis
To take your Instagram game to the next level, you need to be making data-driven decisions. Luckily, you now have a wealth of performance data right in the palm of your hand.
Here are four ways to use your new Instagram loan data business insights to your advantage:
With Insights, you can quickly identify the content that resonates most with your audience. All you need to do is look for patterns in what your audience finds compelling and tailor your content strategy accordingly.
For on-the-fly action items, we recommend conducting a brief start-stop-continue analysis of your Instagram performance data. This analysis evaluates the effectiveness of content and determines what actions to start, stop or continue.
A text-based graphic that says “Conducting a start-stop-continue-analysis. Start testing new tactics based on previous wins or strategic gaps. Stop initiatives that aren’t contributing to your goals for the channel. Continue work that does contribute to your goals and overall strategy.”
It’s important to note that this type of spontaneous analysis is designed to provide quick takes on your Instagram strategy’s effectiveness, such as whether people reacted positively to a particular post.
For more complex questions, like determining the best time to post on Instagram, you’ll want to use a more advanced social media management tool. For example, Sprout customers can take advantage of ViralPost® technology, which analyzes audience engagement patterns and content preferences to detect the most active times for authentic engagement.