Procedure Selection of competitors

[fomayof928@mowline]

Competitive analysis helps you assess your competition’s strategies to determine their strengths and weaknesses relative to your brand. When it comes to digital marketing and SEO, however, there are so many ranking factors and best practices to consider that it can be difficult to know where to start. That’s why my colleague, Ben Estes, created a competitive analysis checklist ( اس کی بے حد مقبولیت سے مختلف نہیں۔technical audit checklist) جسے میں نے Moz کمیونٹی کے لیے تیار کیا ہے ۔

This checklist is divided into sections that reflect the key elements of our digital balanced scorecard . As mentioned earlier, this checklist is intended to help you identify opportunities (and potentially areas egypt number data aren’t worth your time and budget). But this competitive analysis is not a prescription in itself. It should be used as its name suggests: to analyze what your competition’s “edge” is.


Before you get started, you’ll need to identify six brands to compare your website to. In addition to a business competitor (or two), this includes your search competitors (who else is ranking for the terms you’re ranking for, or want to rank for ?). Don’t know who your search competition is? You can use SEMRush and Searchmetrics to identify them, and if you want to go into more detail, you can use this Moz post as a guide.

Editor's Note : Moz شروع کر دیا ہےnew competitor analysis tools so you can see exactly who your real competitors are. It's free and instant, so give it a try.

Sample sets of pages
For each site, you will need to select five URLs to serve as your sample set. These are the pages you will review and evaluate against competitive analytics items. When choosing a sample set, I always include: