Rare Beauty by Selena Gomez
Posted: Sun Feb 16, 2025 5:28 am
Rare Beauty is a makeup brand that wants you to feel good about using makeup without hiding what makes you unique. This brand leverages email and social media to increase reach and build trust among their audience with the following strategies:
Rare Beauty uses TikTok to share beauty hacks featuring their products. This helps them reach a wider audience by introducing their brand through trending topics and interests.
Once visitors land on their website, they can sign up for their investor data email list and text messages with the promise of a discount. Subscribers receive promotions and cart reminders that persuade them to buy. This tactic helps Rare Beauty achieve more sales while staying relevant to their audience.Email from Rare Beauty prompting subscribers to buy a new shirt
Rare Beauty collects user-generated content (UGC) to promote their products and create trust with their audience. They invite audiences to post photos on Instagram about Rare Beauty makeup with the #RareRoutine tag for a chance to be featured on their channel. This generates tons of social proof, which they use and caption with the specific makeup products used.
Growth Hackers
Growth Hackers is a software development company that offers growth management software to collect and analyze data to scale their experimentation process. They use B2B content marketing to reach a more professional audience with LinkedIn, email and webinars while building a community of experts. Here is how they use content to excute this:
Growth Hackers promotes events, webinars and workshops on their LinkedIn profile to meet their audience where they’re at while educating them about growth experimentation. This increases their reach and brings new members to their Growth Hackers community.LinkedIn post of Growth Hacker promoting an inside marketing coffee break
Rare Beauty uses TikTok to share beauty hacks featuring their products. This helps them reach a wider audience by introducing their brand through trending topics and interests.
Once visitors land on their website, they can sign up for their investor data email list and text messages with the promise of a discount. Subscribers receive promotions and cart reminders that persuade them to buy. This tactic helps Rare Beauty achieve more sales while staying relevant to their audience.Email from Rare Beauty prompting subscribers to buy a new shirt
Rare Beauty collects user-generated content (UGC) to promote their products and create trust with their audience. They invite audiences to post photos on Instagram about Rare Beauty makeup with the #RareRoutine tag for a chance to be featured on their channel. This generates tons of social proof, which they use and caption with the specific makeup products used.
Growth Hackers
Growth Hackers is a software development company that offers growth management software to collect and analyze data to scale their experimentation process. They use B2B content marketing to reach a more professional audience with LinkedIn, email and webinars while building a community of experts. Here is how they use content to excute this:
Growth Hackers promotes events, webinars and workshops on their LinkedIn profile to meet their audience where they’re at while educating them about growth experimentation. This increases their reach and brings new members to their Growth Hackers community.LinkedIn post of Growth Hacker promoting an inside marketing coffee break