In the SEO world of headline writing,
Posted: Sun Feb 16, 2025 5:27 am
I've tried to explain it here with a Venn diagram. So you can see, basically...
THIS
what I’m trying to do is rank well, get a high click-through rate, because I want a lot of visitors to the search results to choose my result, not someone else’s. I want less pogo sticking. I don’t want someone to click the back button and choose someone else’s result because I didn’t meet their needs. I need to get links, and I need to get engagement.
Social media
On the social media side, it's actually very differentVI'm ecuador number data to get amplification, which can often mean that the headline tells as much of the story as possible. Even if you don't read the piece, you amplify it, you retweet it, and you reshare it. I'm looking for clicks, and I'm looking for comments and engagement on the post. I'm not necessarily worried about that back button and the choice of something else. In fact, time on site is not a concern at all.
Website visitors
For website visitors, these are both channels that drive traffic. But for the site itself, I'm trying to drive the right visitors, the ones who are going to be loyal, the ones who are going to come back, hopefully who are going to convert. I don't want to confuse anyone. I want to deliver on my promise so that I don't create a bad brand reputation and alienate people from wanting to click on me in the future. For those of you who have been to a site like Forbes or maybe a BuzzFeed and you have an association, "Oh, man, this is going to be that clickbait stuff. I don't want to click on their stuff. I'm going to choose someone else in the results instead of this brand that I remember having a bad experience with."
THIS
what I’m trying to do is rank well, get a high click-through rate, because I want a lot of visitors to the search results to choose my result, not someone else’s. I want less pogo sticking. I don’t want someone to click the back button and choose someone else’s result because I didn’t meet their needs. I need to get links, and I need to get engagement.
Social media
On the social media side, it's actually very differentVI'm ecuador number data to get amplification, which can often mean that the headline tells as much of the story as possible. Even if you don't read the piece, you amplify it, you retweet it, and you reshare it. I'm looking for clicks, and I'm looking for comments and engagement on the post. I'm not necessarily worried about that back button and the choice of something else. In fact, time on site is not a concern at all.
Website visitors
For website visitors, these are both channels that drive traffic. But for the site itself, I'm trying to drive the right visitors, the ones who are going to be loyal, the ones who are going to come back, hopefully who are going to convert. I don't want to confuse anyone. I want to deliver on my promise so that I don't create a bad brand reputation and alienate people from wanting to click on me in the future. For those of you who have been to a site like Forbes or maybe a BuzzFeed and you have an association, "Oh, man, this is going to be that clickbait stuff. I don't want to click on their stuff. I'm going to choose someone else in the results instead of this brand that I remember having a bad experience with."