Pinterest can be powerful
Posted: Sun Feb 16, 2025 5:17 am
Websites with more Pinterest traffic enjoyed higher AOVs (0.22). This demonstrates Pinterest’s power as a visual research engine, a place where people research ideas before taking action — for example, planning a wedding, designing a living room, or buying a pair of pumps. The good news for digital marketers is that Pinterest recently launched its own self-serve ad platform .
Black holes
We used Google Analytics to compile the report. Once dominican republic number data installed, Google Analytics is very accurate in the numbers it reports. However, there are two areas it struggles to report on that digital marketers need to keep in mind:
Offline conversions: For 99% of our data set, there is no offline conversion tracking setup. Google is introducing steps to make this easier to track. Once marketing directors gain visibility into the offline impact of their online spend, we expect more offline budget to shift online.
Cross-device conversions: Measuring cross-device conversions is currently very difficult. According to Google itself, 90% of goals occur on multiple devices. Yet Google Analytics strongly favors desktop, as it generates the most single-device conversions. The biggest loser here is social, with 9 out of 10 Facebook sessions being mobile sessions. Instagram and Snapchat don’t even have a desktop version of their app!
Google is preparing to launch enhanced reporting in the coming months, which will provide greater visibility into cross-device conversions. Hopefully, this will give us a clearer picture of the role of social in conversion for our 2018 study.
The full report is available here and I would love to answer your questions in the comments section below.
Without a solid foundation of links, your site won’t be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and daunting, especially for new websites. Never fear — Rand is here to share three relatively quick, easy, and toll-free (read: actually free) ways to build that solid foundation and get yourself links.
Black holes
We used Google Analytics to compile the report. Once dominican republic number data installed, Google Analytics is very accurate in the numbers it reports. However, there are two areas it struggles to report on that digital marketers need to keep in mind:
Offline conversions: For 99% of our data set, there is no offline conversion tracking setup. Google is introducing steps to make this easier to track. Once marketing directors gain visibility into the offline impact of their online spend, we expect more offline budget to shift online.
Cross-device conversions: Measuring cross-device conversions is currently very difficult. According to Google itself, 90% of goals occur on multiple devices. Yet Google Analytics strongly favors desktop, as it generates the most single-device conversions. The biggest loser here is social, with 9 out of 10 Facebook sessions being mobile sessions. Instagram and Snapchat don’t even have a desktop version of their app!
Google is preparing to launch enhanced reporting in the coming months, which will provide greater visibility into cross-device conversions. Hopefully, this will give us a clearer picture of the role of social in conversion for our 2018 study.
The full report is available here and I would love to answer your questions in the comments section below.
Without a solid foundation of links, your site won’t be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and daunting, especially for new websites. Never fear — Rand is here to share three relatively quick, easy, and toll-free (read: actually free) ways to build that solid foundation and get yourself links.