How does evergreen content work in different formats?
Posted: Mon Dec 23, 2024 6:17 am
This type of content is not used in the same way in all types of companies and businesses.
On this occasion, we are going to highlight three different ways to use it:
In the media.
For blogs.
In B2B companies.
1.- In the media
These pieces of content are very useful for working on SEO in the media.
As you may know, news, articles and reports are characterized by their expiration date.
Similarly, we cannot always offer up-to-date content using keywords or following a structure that favors SEO.
Media outlets may choose to create news texts that serve as an index to organize the rest of the news.
For example, you can create a root from which all content on a relevant topic is linked.
On the other hand, interviews with well-known personalities also have great potential to become evergreen content.
They attract searches and allow names to be associated with the website and transfer authority to it.
As an example, we can see how the ABC works its categories.
If we look closely, we will see that in the Spain section it is betting on timeless, high-traffic concepts.
SEO evergreen content - In the media
2.- For blogs
In the case of blogs, the strategy is quite similar to the one we use in the media.
Lists like “best SEO tools” or “10 tips for creating content strategies” also have great potential, as do posts that describe step-by-step techniques such as recipes or user manuals.
Typically, the best option is to do keyword research on the core topics of your blog and create content that can answer questions or offer insights into these concepts.
The secret to promoting this type of content on blogs is to constantly work on a “ content update ” strategy.
That is, updating the titles , the goals and the main text.
In this way, we will adapt the URL to the objectives and, if these are not met, we can vary all these elements.
One detail, when making these changes it is better not to do them all at once.
They must be applied little by little, in order to measure what works and what doesn't.
We must also pay attention to the fluctuations in each of these URLs that Google indicates to us in order to make strategic decisions.
SEO evergreen content - For blogs
3.- In B2B companies
In this case, the best evergreen content is that which is associated with the brand itself.
Example: Telephone shares .
SEO evergreen content - In B2B companies
We can use it to answer frequently asked questions or to share our customers' opinions and reviews.
On the other hand, user manuals or posts focused on how to use our products or services correctly also have great potential.
Especially when our company and clients work with specific technologies.
You can also tell people with no industry knowledge everything they need to know about your business.
How can we detect it?
There are several factors that characterize content that is likely to become evergreen.
The best way to detect it is by analyzing the trend graph that we have shown in several of the previous images.
In addition to taking into account the topics we are going to discuss, we must pay attention to email database list keywords and consider other guidelines when writing.
The following factors will help us detect it:
The inclusion of examples
They have links, names and references.
These must be updated periodically when they become outdated.
Constantly updated statistics
We do not need to include the latest data, but we should at least update it annually.
It is always advisable to indicate the date of our sources.
On this occasion, we are going to highlight three different ways to use it:
In the media.
For blogs.
In B2B companies.
1.- In the media
These pieces of content are very useful for working on SEO in the media.
As you may know, news, articles and reports are characterized by their expiration date.
Similarly, we cannot always offer up-to-date content using keywords or following a structure that favors SEO.
Media outlets may choose to create news texts that serve as an index to organize the rest of the news.
For example, you can create a root from which all content on a relevant topic is linked.
On the other hand, interviews with well-known personalities also have great potential to become evergreen content.
They attract searches and allow names to be associated with the website and transfer authority to it.
As an example, we can see how the ABC works its categories.
If we look closely, we will see that in the Spain section it is betting on timeless, high-traffic concepts.
SEO evergreen content - In the media
2.- For blogs
In the case of blogs, the strategy is quite similar to the one we use in the media.
Lists like “best SEO tools” or “10 tips for creating content strategies” also have great potential, as do posts that describe step-by-step techniques such as recipes or user manuals.
Typically, the best option is to do keyword research on the core topics of your blog and create content that can answer questions or offer insights into these concepts.
The secret to promoting this type of content on blogs is to constantly work on a “ content update ” strategy.
That is, updating the titles , the goals and the main text.
In this way, we will adapt the URL to the objectives and, if these are not met, we can vary all these elements.
One detail, when making these changes it is better not to do them all at once.
They must be applied little by little, in order to measure what works and what doesn't.
We must also pay attention to the fluctuations in each of these URLs that Google indicates to us in order to make strategic decisions.
SEO evergreen content - For blogs
3.- In B2B companies
In this case, the best evergreen content is that which is associated with the brand itself.
Example: Telephone shares .
SEO evergreen content - In B2B companies
We can use it to answer frequently asked questions or to share our customers' opinions and reviews.
On the other hand, user manuals or posts focused on how to use our products or services correctly also have great potential.
Especially when our company and clients work with specific technologies.
You can also tell people with no industry knowledge everything they need to know about your business.
How can we detect it?
There are several factors that characterize content that is likely to become evergreen.
The best way to detect it is by analyzing the trend graph that we have shown in several of the previous images.
In addition to taking into account the topics we are going to discuss, we must pay attention to email database list keywords and consider other guidelines when writing.
The following factors will help us detect it:
The inclusion of examples
They have links, names and references.
These must be updated periodically when they become outdated.
Constantly updated statistics
We do not need to include the latest data, but we should at least update it annually.
It is always advisable to indicate the date of our sources.