12. Livestream shopping
Posted: Sun Feb 16, 2025 4:46 am
Consumers are looking for sustainable packing, pivoting from plastic and paying attention to brands’ environmental activism efforts.
How to act on this:
Evaluate how your brand can embrace sustainable business practices.
Consider how your product or service can be more eco-friendly.
Livestream shopping allows gcash data consumers to enjoy the best of social commerce and live streaming. Brands, influencers and creators can promote products/services while interacting with customers in real time. The experience is similar to shopping in a store with associates answering questions, but now it’s from the comfort of home.
Some 49% of consumers plan on watching live streams in 2023, according to our Q1 2023 Sprout Pulse survey.
Infographic stat call out from Q1 2023 Sprout Pulse survey that reads 49% of consumers plan on watching live streams in 2023.
Even traditional television shopping networks like QVC are embracing livestream shopping. Viewers can tune in via Facebook, Youtube and the QVC streaming app.
Screen capture of flowers for sale on QVC's YouTube live stream.
13. Conversational marketing
Imagine a customer starts a conversation with your brand on Facebook Messenger.
With the help of a chatbot or a live agent, the customer can get answers to their questions about your product/service. And they can even complete a purchase without leaving the platform. Conversational commerce is a lot more personalized and interactive on a one-on-one basis.
How to act on this:
Evaluate how your brand can embrace sustainable business practices.
Consider how your product or service can be more eco-friendly.
Livestream shopping allows gcash data consumers to enjoy the best of social commerce and live streaming. Brands, influencers and creators can promote products/services while interacting with customers in real time. The experience is similar to shopping in a store with associates answering questions, but now it’s from the comfort of home.
Some 49% of consumers plan on watching live streams in 2023, according to our Q1 2023 Sprout Pulse survey.
Infographic stat call out from Q1 2023 Sprout Pulse survey that reads 49% of consumers plan on watching live streams in 2023.
Even traditional television shopping networks like QVC are embracing livestream shopping. Viewers can tune in via Facebook, Youtube and the QVC streaming app.
Screen capture of flowers for sale on QVC's YouTube live stream.
13. Conversational marketing
Imagine a customer starts a conversation with your brand on Facebook Messenger.
With the help of a chatbot or a live agent, the customer can get answers to their questions about your product/service. And they can even complete a purchase without leaving the platform. Conversational commerce is a lot more personalized and interactive on a one-on-one basis.