Setting a relevant ad objective
Posted: Sun Feb 16, 2025 4:32 am
linkedin campaign manager signup
Enter your account name and select your currency. If you’re running ads on behalf of a business, link your campaign with a LinkedIn page.
Next, choose the objective for your ad campaign. Do you want more people to become aware about your business? Perhaps you want to attract more website visitors. Or maybe you want to capture more leads.
LinkedIn advertising gives you several fusion data objectives to choose from for three different stages of the sales funnel–awareness, consideration and conversions. At this stage, you can set the most relevant objective for a particular LinkedIn ads campaign.
Linkedin objectives
If you’re an employer that’s advertising for an open position, you also have the option to set an objective to promote job opportunities.
Nailing your ad targeting
You can’t run a successful ad unless you’re targeting the right people. Make sure you have a clear idea of what kind of people you want your ad to reach. You have several targeting options for LinkedIn ads–whether you want to target people based on location, industry, company size, education, job function or skills.
linkedin targeting options
You can even select multiple attributes at a time to further narrow down your targeting. You also have the option to exclude audiences with certain attributes that aren’t relevant to you.
Before you save your ad campaign, make sure you enable audience expansion so LinkedIn can expand and engage a new audience with your ad campaign. This option automatically includes people with similar attributes as the ones you’ve selected.
Enter your account name and select your currency. If you’re running ads on behalf of a business, link your campaign with a LinkedIn page.
Next, choose the objective for your ad campaign. Do you want more people to become aware about your business? Perhaps you want to attract more website visitors. Or maybe you want to capture more leads.
LinkedIn advertising gives you several fusion data objectives to choose from for three different stages of the sales funnel–awareness, consideration and conversions. At this stage, you can set the most relevant objective for a particular LinkedIn ads campaign.
Linkedin objectives
If you’re an employer that’s advertising for an open position, you also have the option to set an objective to promote job opportunities.
Nailing your ad targeting
You can’t run a successful ad unless you’re targeting the right people. Make sure you have a clear idea of what kind of people you want your ad to reach. You have several targeting options for LinkedIn ads–whether you want to target people based on location, industry, company size, education, job function or skills.
linkedin targeting options
You can even select multiple attributes at a time to further narrow down your targeting. You also have the option to exclude audiences with certain attributes that aren’t relevant to you.
Before you save your ad campaign, make sure you enable audience expansion so LinkedIn can expand and engage a new audience with your ad campaign. This option automatically includes people with similar attributes as the ones you’ve selected.