3. Tailor your tone to different content and channels
Posted: Sun Feb 16, 2025 3:55 am
Look for inconsistencies, such as variations in voice across different writers and word choices. Note how your target audience interacts with you and how they speak.
Identify your top-performing content and take notes on the voice/tone used. Why did the post or video resonate? Does it use a funny tone, include trends or internet lore relevant to your audience? Does it provide valuable information in a digestible way? What voice and tone traits does your best content have in common?
With Sprout, easily pinpoint your highest and lowest cash app data performing content by viewing the Post Performance report.
Screenshot of Sprout's Analytics for Cross-Channel Post Performance Report, showing performance of Instagram, Facebook and Twitter posts.
Our listening tool unearths current topics your audience is talking about online. It also gives you a lens into the language and jargon your audience uses so you can optimize your voice and copy to better resonate with them.
A piece of advice: Tweak your voice rather than stray too far away from your brand’s current operations. You want to present your voice authentically and not robotically, or give the appearance of just chasing trends and hot topics.
Once your audit is complete, you’ll be able to visualize your brand’s current personality and begin the process of brainstorming more traits that you want to emulate.
Brand voice is what you say and brand tone is how you say it. Your tone will vary based on the content type and channel, so you’ll need to adjust accordingly.
Identify your top-performing content and take notes on the voice/tone used. Why did the post or video resonate? Does it use a funny tone, include trends or internet lore relevant to your audience? Does it provide valuable information in a digestible way? What voice and tone traits does your best content have in common?
With Sprout, easily pinpoint your highest and lowest cash app data performing content by viewing the Post Performance report.
Screenshot of Sprout's Analytics for Cross-Channel Post Performance Report, showing performance of Instagram, Facebook and Twitter posts.
Our listening tool unearths current topics your audience is talking about online. It also gives you a lens into the language and jargon your audience uses so you can optimize your voice and copy to better resonate with them.
A piece of advice: Tweak your voice rather than stray too far away from your brand’s current operations. You want to present your voice authentically and not robotically, or give the appearance of just chasing trends and hot topics.
Once your audit is complete, you’ll be able to visualize your brand’s current personality and begin the process of brainstorming more traits that you want to emulate.
Brand voice is what you say and brand tone is how you say it. Your tone will vary based on the content type and channel, so you’ll need to adjust accordingly.