A screenshot showcasing Sprout Social data about customer service response times on social media
The Sprout Social Index™ showcases that 39% of consumers expect a brand response within 1-2 hours, and 69% expect a response within 24 hours.
To track how quickly you respond to issues, you’ll need a tool like Sprout that can report on these metrics. A faster response time leads to happier customers which in turn leads to customer loyalty.
sprout team report showing response times and details
The customer lifetime value tells you in dollar amounts how much a customer business owner data buys from you over a period of time. After their initial purchase, your goal will be to get returning customers that will make further purchases. With the right customer loyalty strategies, you’ll find that you have a high customer lifetime value.
However, your KPIs are going to be directly correlated to your business’s bottom line. Name only a few that really help you understand whether your social media efforts are assisting your business’s overall goals.
Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization.
Business leaders believe investing in emerging technologies like AI will create more efficient workloads, tailor social media strategies to evolving consumer needs and allow them to leverage social media data more effectively. These are more than just process refinements. They’re the springboard that will launch you toward long term success.