content analysis report on buzzsumo
Monitoring industry keywords is a great way to uncover competitors. It can also help you discover opportunities to advertise your products via organic search. Tools such as Ahrefs provide a comprehensive keyword report to help you see how your search efforts stack up against the competition.
organic traffic and keywords report on ahrefs
Competitor comparison template
For the sake of organizing your market research, consider band data creating a competitive matrix. The idea is to highlight how you stack up side-by-side against others in your market. Use a social media competitive analysis template to track your competitors’ social presence. That way, you can easily compare tactics, messaging and performance. Once you understand your strengths and weaknesses next to your competitors, you’ll find opportunities as well.
Customer persona creator
Finally, customer personas represent a place where all of your market research comes together. You’d need to create a profile of your ideal customer that you can easily refer to. Tools like Xtensio can help in outlining your customer motivations and demographics as you zero in on your target market.