Netflix’s WOM Marketing Strategy

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You’ve most likely heard of or watched the popular Netflix show ‘Squid Game’. This show took the world by storm. It became one of the most talked-about topics of the year. The success of Squid Game shows the power of effective word-of-mouth publicity strategies.

Endless conversations with friends and family who couldn’t stop discussing Squid Game fueled the buzz around this show. These conversations and interactions flooded social media platforms like Twitter, Facebook, Instagram, and TikTok with memes related to the show. This craze shows the massive influence of word-of-mouth marketing and how word-of-mouth spreads like fire in a forest.

The science behind this phenomenon is crafting a campaign so compelling that your saudi arabia phone number list target audience becomes enthusiastic advocates for your brand’s story.


Word-of-mouth marketing is exactly what it sounds like, your customers sharing their experience of your product/service with the people in their circle. This elevates the perception of trust these new potential customers have towards your brand. Imagine the level of trust that is instantly built if a husband tells his wife about your brand, a son tells his father, or a boss tells his employee. This also makes word-of-mouth marketing a very reasonable and effective tool for businesses as it takes no extra space in the marketing budget. Having said that, businesses can create such word-of-mouth advertising campaigns to kick-start some conversations about their brand. One big and trending way to do this is by creating shareable social media content. However, there are various other effective ways as well, such as building a social media community, creating unique experiences for customers, running affiliate programmes, and much more.