Content quality is also key to the success and effectiveness of email marketing
Posted: Mon Dec 23, 2024 6:09 am
In the midst of the boom in social media, now more than ever, companies' marketing strategies must focus greater resources and efforts on generating truly quality and relevant content.
Content that is disseminated through social media has to be thoughtful, well planned, strategic and consistent. You have to work hard to get your customers' attention and remember that good content attracts good results.
However, this premise extends beyond actions carried out through social media. According to a new report published by Harte-Hanks, open rates for email marketing strategies fell from 26% in 2009 to 17% last year, which highlights that companies that want their consumers to read their communications and email messages must ensure that the information and content of these messages is relevant and valuable to their recipients.
Nearly half of the 93% of Americans who receive marketing emails say they unsubscribe or will unsubscribe because the content is boring and repetitive.
Investing in new content for email marketing is essential to be competitive africa business email list and many companies have already realized this and the potential it has as a central tool to generate strong opinions and influence.
In fact, a recent report from Focus noted that email remains one of the best channels for online marketing, with 39% of companies surveyed saying their approach was more effective than even the previous year. This is especially true for B2C companies, where 49% of respondents indicated they planned to spend more money on their email marketing efforts this year in 2011.
The Harte-Hanks report also reveals that unsubscribe rates for newsletters and corporate emails decreased when marketers focused on sending targeted, original and fresh content, making it even more important that these measures are taken to avoid losing subscribers.
Content that is disseminated through social media has to be thoughtful, well planned, strategic and consistent. You have to work hard to get your customers' attention and remember that good content attracts good results.
However, this premise extends beyond actions carried out through social media. According to a new report published by Harte-Hanks, open rates for email marketing strategies fell from 26% in 2009 to 17% last year, which highlights that companies that want their consumers to read their communications and email messages must ensure that the information and content of these messages is relevant and valuable to their recipients.
Nearly half of the 93% of Americans who receive marketing emails say they unsubscribe or will unsubscribe because the content is boring and repetitive.
Investing in new content for email marketing is essential to be competitive africa business email list and many companies have already realized this and the potential it has as a central tool to generate strong opinions and influence.
In fact, a recent report from Focus noted that email remains one of the best channels for online marketing, with 39% of companies surveyed saying their approach was more effective than even the previous year. This is especially true for B2C companies, where 49% of respondents indicated they planned to spend more money on their email marketing efforts this year in 2011.
The Harte-Hanks report also reveals that unsubscribe rates for newsletters and corporate emails decreased when marketers focused on sending targeted, original and fresh content, making it even more important that these measures are taken to avoid losing subscribers.