The following questions are provided for your reference

[armdrejoan]

What are the biggest problems, pain points and challenges they are facing now?
Are these problems serious enough for them to be willing to spend money on solutions? Or have they found some other free alternatives?
How much are they willing to pay for your online courses?
If they are not willing to buy your product, what is the reason?
If you are conducting a survey via questionnaire, new zealand mobile number list it is recommended that the questions should not be too many or too complicated, after all, people do not have much patience; if there is no budget to prepare small gifts, you can provide "future" course discount coupons as an incentive to fill out the questionnaire. In addition, when designing questions, try not to limit the answers to "yes" or "no". You may not be able to judge the true thoughts of the respondent from them.

Analyze the learning background and motivation of your target audience from the questionnaire answers and interview notes , find common pain points , and see what problems and concerns appear again and again. This pain point that urgently needs to be solved will be the key to the success of your course.

3. Find the way to target customers
There are many ways to find target students. The ideal situation is that you have already established a community, and the content of this community is consistent with the theme of your future courses. You will have a great chance to find potential students among your fans.

If the number of fans you have is really limited, or the content theme does not match, try to develop from the outside!

You can use FB groups and forums to operate. Usually these thematic communities will gather like-minded people, where you can ask questions directly, share professional knowledge, or answer other people's questions. When you continue to provide professional value, it will definitely attract attention and follow-up. When people begin to trust you and think you are very knowledgeable, they may want to learn about the services and products you provide, and may even be willing to actively give you course suggestions.

(But the premise is that you must abide by the moderator's rules. If you go to a competitor's community to post or promote courses, it's just a coincidence that you get kicked out.)

Another relatively simple way is to search for topic keywords and tags on Instagram and Facebook to find creators in fields related to your course content. Because the topics are relevant, the fans of these creators are likely to be your target customers. You can politely send them private messages to ask if they are willing to assist you in conducting course research.

It is also a good idea to ask your friends and family if they know anyone who fits your target customer profile, or ask them to help share the promotion.