It probably plays a part in Vodafone that there are big problems and small problems time and again. You can't just rebuild a damaged reputation and certainly not if you keep having problems with disruptions. At Blackberry, there are no more outliers in activity and sentiment after the crisis in October, as can be seen below.
Activity & Sentiment Blackberry long
I am not a specialist in crisis communication and therefore I cannot tell you which approach is best: (just about) indonesia telegram data radio silence or trying to radiate some transparency and openness, although I personally prefer the latter, but I hope to have given you some more insight into the possibilities of online (social) media monitoring. Not only can you use such a tool to quickly track down all messages about your company that are currently being posted. You can also follow trends in your online reputation and that of your competitors, without having to do expensive and time-consuming research. Of course, interpreting the data that you obtain with such a tool about your company or brand and your competitors remains a matter of insight and expertise.
What possibilities do you see for the use of online (social) media monitoring tools? I am curious. Feel free to share them in the comments below.