Google and Yahoo update email verification requirements for 2025

[armdrejoan]

Google and Yahoo impose new email verification requirements on mass mailers
Google and Yahoo have introduced a new set of email validation requirements for bulk emailers. These requirements impact senders who send more than 5,000 emails per day. To comply with the new requirements, bulk senders will need to deploy SPF, DKIM, and DMARC, enable easy unsubscribe, and focus on the relevance of their messages.
Google's Email Authentication Policy
Google has been a pioneer in encouraging, iran phone number list, and enforcing strict privacy policies. These policies ensure end-to-end protection of email transactions and communications. Google's new email authentication policy aims to reduce email fraud and spam in 2024. In their latest announcement, Google will make email authentication mandatory from February 2024. Domain owners who send bulk emails to Gmail addresses must authenticate their emails using DMARC. Gmail's AI-integrated defense systems block spam, phishing, and other forms of email fraud with a hit rate of 99.9%. These systems limit nearly 15 billion unwanted emails every day. In 2024, Google plans to go a step further and make it mandatory for senders of more than 5,000 emails per day to authenticate their emails.
Yahoo Email Verification Requirements
Yahoo is not far behind. Yahoo said that their main goal is to provide the best email experience for recipients. This goal will ensure that you only receive emails that you are interested in. To achieve this goal, Yahoo announced that by 2024, bulk email senders will need to deploy DMARC. Senders must also implement one-click unsubscribe and send emails that are valuable to Yahoo users.
Email Authentication Protocol
If you send daily: Google and Yahoo require all bulk senders to implement the email authentication protocols SPF, DKIM, and DMARC. This stops threat actors from posing as legitimate domains to send spam. Sender Policy Framework, or allows bulk email senders to authorize legitimate senders. SPF reduces spam complaints by allowing only allowed domains and IPs to send email on behalf of their domains. DomainKeys Identified Mail (DKIM) helps protect your email content from being tampered with. It adds a digital signature to the message header as a verification stamp. By aligning messages against SPF and/or DKIM checkpoints,