1. A fashion store sees the smartphone as a replacement or extension of the traditional customer card
FoursquareAction : a fashion store in a medium-sized city gives customers the option to earn the same discount instead of a customer card by checking in via FourSquare or Facebook at 10 different times.
Goal : to show that you are also important as a customer if you do not buy something. A visit has a certain value, especially if this is repeatedly shown to 'friends of customers'.
World : online and offline
Media : owned, earned and paid
2. Restaurant utilizes and rewards the experience of home cooks
Action : many restaurant visitors are passionate cooks and have a lot of knowledge and ideas that a chef can benefit from. Home cooks can submit a recipe, which has a chance to be on the menu for a certain period.
Goal : collecting interesting recipes (co-creation), generating loyalty, offering a suitable experience and the winner is stimulated to share his winning recipe or experience it in real life by inviting a certain number of friends.
World : online and offline
Media : owned, earned and paid
3. Sports store interacts with Facebook fans on the experience and content of 'sports'
Action : a sports shop in a large shopping city seeks interaction with Facebook fans by letting them vote for the best football goal of the weekend, for example.
Goal : regular contact with the target group and appearing in the eyes of 'friends of friends' with the aim of increasing brand awareness.
World : online
Media : owned and earned
4. Optimal use of bricks and clicks through click and collect
Action : a specialist retailer with a similar webshop uses its webshop as an extension of its service provision; customers can pre-register for new products and the order will be ready at the nearest store at the desired time.
Goal : generate awareness for the webshop and focus on optimal customer service.
World : online and offline
Media : owned
Cell phone coffee5. Share your enjoying-on-the-terrace moment with your friends
Action : by sharing the slogan of the catering establishment in combination with a photo of you sitting on the terrace, you can 'earn' your first drink.
Goal : you let your friends know via Facebook or Twitter that you are sitting on the terrace. By sharing the right message in combination with an authentic experience, you generate a 'I want that too' effect. The costs of a first drink probably do not outweigh the exposure within the trusted network of friends of your customer.
World : offline and mobile
Media : owned and earned
Action : a webshop for professional make-up products sends personal and handwritten postcard with a france telegram data number of accompanying make-up tips with every purchase.
Goal : extra positive experience after the purchase when unpacking the packaging and focus on the user's needs/experience by anticipating the future moment of use. The goal is to convert customers into Facebook fans, because they can find more tips there and get in touch with like-minded people.
World : online and offline
Media : owned and earned
7. Supply and demand also match in real life within the automotive sector
Action : various suppliers in the automotive sector provide the objects in the 'used-car street' with a QR code and an easy-to-remember URL. These are added to the poster with specifications that belong to the vehicle. By scanning the code (or going to the URL) and entering the e-mail address, all vehicle data is e-mailed directly to you in a neatly formatted PDF. This way you immediately have a 'wish list' in your mailbox when you get home!
Objective : collecting e-mail addresses, offering known online possibilities in an offline environment, responding to needs.
World : offline, online and mobile
Media : owned