You can even set a specific background color

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It helps that visitors enjoy watching video because it dims the background, i.e. the rest of your website, and puts the video right in the center of their attention:

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Source: buildbox


Most importantly, your message will be clearly communic estonia mobile database ated this way.

Make your popup look visually great
Another important element of a pop-up window is its visual appeal.

First and foremost, it must stand out and attract your visitor's attention.

Using Poptin's drag-and-drop editor, you can fully customize your popup and change colors, fonts, add or remove certain elements, and more to match your website design:

image2

Source: Poptin

You want your visitors to know exactly whose branded product they are looking at, so add a logo or some patterns specific to your brand to make it look more professional.

Get recognizable color and font matching while making your pop-ups look great.

Using different colors and drastically changing the design can confuse your prospects, so try to stick to what is familiar.

Pay attention to these visual details and focus on the video for maximum impact and top performance. Add an impactful pop-up video to your e-commerce website that effectively engages and captivates your audience. When planning your product launch marketing , consider how the visual appeal of a well-crafted video can enhance buyers’ first impressions.

Adjust video settings before publishing the pop-up
Before you embed a video in your website's pop-up window, you need to adjust its settings to make sure everything works properly.

To create the perfect pop-up video, you need to:

Adjust its size
Keep the screen ratio in mind
According to statistics , on average, almost 20% of all Internet users use a screen ratio of 1980×1080 .

In other words, a large number of people prefer FHD resolution when it comes to screens.

When thinking about the size of a video, it's important that it doesn't take up too much or too little screen space (especially on desktop devices).

It is generally recommended that a video pop-up window take up at least 50% of the screen.

The video should not be distracting to your website visitors, but all player elements should still be sufficiently visible.

You can also use this popup to collect visitors' email addresses, so be sure to add a clear CTA button in a bold color