How to improve your email opening rates?
Posted: Mon Dec 23, 2024 6:03 am
Last week, at an Email Marketing training in Barcelona, attendees were grateful to learn, among other things, a few simple tricks to improve the opening rate of their email campaigns. But above all, what surprised them the most was discovering how important optimizing the “sender” field is when sending a commercial email.
The image above shows the results of eye-tracking on the reading behavior of commercial emails, where the importance of the sender field and the first characters of the subject can be observed.
Based on this knowledge base, I have condensed some best practices based on studies from different sectors, so that you can start improving your opening rates today.
Optimize the Sender and Subject of your emails to improve the opening rate
Try not to exceed 25 characters, otherwise it will not be readable in most cases.
Do not use an email address like
Use the name of the brand or company, and if africa business email database possible, add the type of communication.
Example: “Your brand – News”.
Whenever possible, use a person's name. Example: Marta Conde, Your Brand.
Affair:
Use a maximum of 60 characters, a minimum of 30. Keep in mind that most users only see 45 characters on average.
Do not repeat the sender.
Be direct, explain what's inside but without telling everything.
Be positive!
Use imperative verbs that call for action. Example: Discover…! or Enjoy…!
I hope you find these recipes for success helpful, but don't forget that in each sector and company, what you have to do is what works best for your particular case.
If you are interested in learning more about Email Marketing, don't miss the Email Marketing Boot Camp Seminar .
The image above shows the results of eye-tracking on the reading behavior of commercial emails, where the importance of the sender field and the first characters of the subject can be observed.
Based on this knowledge base, I have condensed some best practices based on studies from different sectors, so that you can start improving your opening rates today.
Optimize the Sender and Subject of your emails to improve the opening rate
Try not to exceed 25 characters, otherwise it will not be readable in most cases.
Do not use an email address like
Use the name of the brand or company, and if africa business email database possible, add the type of communication.
Example: “Your brand – News”.
Whenever possible, use a person's name. Example: Marta Conde, Your Brand.
Affair:
Use a maximum of 60 characters, a minimum of 30. Keep in mind that most users only see 45 characters on average.
Do not repeat the sender.
Be direct, explain what's inside but without telling everything.
Be positive!
Use imperative verbs that call for action. Example: Discover…! or Enjoy…!
I hope you find these recipes for success helpful, but don't forget that in each sector and company, what you have to do is what works best for your particular case.
If you are interested in learning more about Email Marketing, don't miss the Email Marketing Boot Camp Seminar .