How to make the most of the 5 newest Google Ads features

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Google Ads is a great way to instantly drive a large number of customers to your site. How can you make the most of this platform?
Google Ads gives the world of marketing a space to promote companies and increase sales not only on Google search, but also elsewhere on the Internet. It is one of the most important tools for PPC marketers . indonesia mobile database Therefore, get acquainted with its new features that will make your work easier and help you create more effective advertising campaigns.

The journey from AdWords to Google Ads
In the early days of PPC advertising, you may have come across the AdWords advertising system. In its early days, this advertising system offered advertisers from Google headquarters the creation and management of advertising campaigns. However, this changed over the course of a few years and advertisers now manage their campaigns themselves . Due to the increased demand for this space and the increasing demands of users, the original advertising system had to be constantly improved. With the improvement came a change in name after eighteen years. Since 2018, we have been encountering the Google Ads advertising space, which Google is constantly developing and adding new features for even more effective campaigns.

Maximum performance for in-store targets
You may have heard of Local Campaigns , which offer potential customers real-time location-based ads that are relevant to them. If your goal is to show your store ads to customers who are nearby, a great idea is to use a Maximize Performance campaign for in-store targets. This tool uses machine learning to create ads that will be shown to potential store visitors by providing you with store location data, ad copy, and your budget. This will make it easier for customers to find you because Google will direct them to you, and you will get more sales.

Google Smart Shopping as a way to effectively acquire new customers
Whether they are new customers or not, all conversions are important. However, conversions from new customers are more valuable because they are more likely to lead to future purchases. Google Ads offers Smart Campaigns, which simplifies campaign management, maximizes conversion value, and expands the audience you reach. This feature again uses machine learning to create a range of ads from the sources you specify. The ads then appear across a variety of channels, including Google Search, the Display Network, and YouTube.