Your products can now use a single Merchant Center channel
Posted: Wed Feb 12, 2025 4:29 am
Google now allows products in all countries to use a single Merchant Center channel. New feed labels will give advertisers more control over their campaigns.
Google recently introduced innovative changes to Google Merchant Center that will simplify the process for advanced users to manage and target their product feeds. Google Merchant Center introduced a new advanced feed label that removes the concept of a single target country as the primary country for the feed. Until recently, Merchant Center channels required users to select a "primary country of sale" and then "additional countries" could be added later. The "primary country of sale" was the first country selected when creating a feed and served as the country for which the feed was formatted and targeted. The "additional countries" represented locations that the feed could also target.
End of primary country of sale
One of the main aspects of this change is the removal of the requirement to select a single primary country of sale. Previously, users were forced to select a "primary country of sale" and "additional countries" were added later. The primary country determined which country the feed was optimized and targeted for, while the "additional countries" represented alternative destinations for products .
Simplicity with the new "destination country" designation
Google has made these changes by retiring the field names "prim egypt mobile database ary country of sale" and "additional countries" and replacing them with a new generic label "destination countries." Countries that were previously listed in these fields will now be converted to the new label "destination countries," simplifying the process and making it easier to manage product destinations.
New feed label for better organization
Another key feature introduced with this update is the ability to create a feed label. A feed label is a short text label of up to 20 characters that is used to group product listings for targeting within Google Ads PPC ads . This feature allows users to more easily organize their products and helps to keep their campaigns clear.
Targeting country codes with new channel labels
Channel labels that previously used the "primary country of sale" label now allow for two-letter country codes. This allows advertisers to target countries in a similar way to how they did before. Existing channels will automatically be set to the two-letter country code that was previously used in the "primary country of sale" field, ensuring a seamless continuation of targeting.
Why is this important to us?
This update is a significant step forward for advertisers looking to promote their products in multiple countries. Removing the requirement for a primary country of sale makes it easier to manage campaigns across multiple destinations and increases targeting flexibility. The feed label provides better organization and clarity for campaigns, making it easier to work with products across the Google advertising space . Advertisers can now more easily create targeted campaigns and more effectively reach their target customers in different parts of the world.
Google recently introduced innovative changes to Google Merchant Center that will simplify the process for advanced users to manage and target their product feeds. Google Merchant Center introduced a new advanced feed label that removes the concept of a single target country as the primary country for the feed. Until recently, Merchant Center channels required users to select a "primary country of sale" and then "additional countries" could be added later. The "primary country of sale" was the first country selected when creating a feed and served as the country for which the feed was formatted and targeted. The "additional countries" represented locations that the feed could also target.
End of primary country of sale
One of the main aspects of this change is the removal of the requirement to select a single primary country of sale. Previously, users were forced to select a "primary country of sale" and "additional countries" were added later. The primary country determined which country the feed was optimized and targeted for, while the "additional countries" represented alternative destinations for products .
Simplicity with the new "destination country" designation
Google has made these changes by retiring the field names "prim egypt mobile database ary country of sale" and "additional countries" and replacing them with a new generic label "destination countries." Countries that were previously listed in these fields will now be converted to the new label "destination countries," simplifying the process and making it easier to manage product destinations.
New feed label for better organization
Another key feature introduced with this update is the ability to create a feed label. A feed label is a short text label of up to 20 characters that is used to group product listings for targeting within Google Ads PPC ads . This feature allows users to more easily organize their products and helps to keep their campaigns clear.
Targeting country codes with new channel labels
Channel labels that previously used the "primary country of sale" label now allow for two-letter country codes. This allows advertisers to target countries in a similar way to how they did before. Existing channels will automatically be set to the two-letter country code that was previously used in the "primary country of sale" field, ensuring a seamless continuation of targeting.
Why is this important to us?
This update is a significant step forward for advertisers looking to promote their products in multiple countries. Removing the requirement for a primary country of sale makes it easier to manage campaigns across multiple destinations and increases targeting flexibility. The feed label provides better organization and clarity for campaigns, making it easier to work with products across the Google advertising space . Advertisers can now more easily create targeted campaigns and more effectively reach their target customers in different parts of the world.