Why are webinars an excellent tool for influencer marketing?

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Another advantage of making series is the recognition among experts and, if successful, the demand to participate in said series.

Believe me, it is much easier and more effective to work with a motivated expert, I insist that we want to work with professionals with proven experience who want to work with us.

Some series don't take off and then you kill them, but others become real gods and you keep making them, and replicating versions for other regions or in other languages.

Below, I show you a clear example of the new webinar format with experienced professionals that has recently been carried out in the Spanish team.

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This works for a large webinar generator like SEMrush, but if you are small, doing it in just one language will save you a lot of effort and the promotion will have a much greater reach.

How and why to combine webinars with other types of content? The importance of creating multi-channel actions
A webinar is a very "short" event, by this I mean that you can only talk about a few things at the time it is taking place, although it is very interactive.

Compared to, say, a blog post, things are very different.

The blog post is kept for a longer time, sometimes for years, an online webinar lasts about 60 minutes, the recording will be kept but in my opinion what is really important is that it is a live interactive show.

A blog post supporting a successful webinar can give this content a “read-only” access.

My experience leads me to be sure that many people in the digital marketing industry (probably most) prefer to read about SEO, PPC, etc.

This makes a webinar summary as reading material quite logical.

For smaller sites, this is a way to create an additional piece of content with little effort.

Just remember that a full transcript of about 60 minutes will turn into about 10-12 thousand words, which may be excessive for a blog post.

Therefore, it is recommended that you cut it down to three to five thousand words at most.

This will also help the landing page to be valid both before and after the event, two completely different animals.

Before the webinar, it will basically be an announcement, and afterward, it will need to email database france be completely reworked to provide useful information in a shorter way than the initial announcement.


Influencer marketing, paraphrasing JFK: “Ask not what your Influencer can do for you; ask what you can do for your Influencer”, I think that is exactly how it is.

Yes, of course, you can buy an Influencer and pay them per word or per Tweet, but the best way is to win over that Influencer, create value for them and establish personal relationships.

Personal is the key word here.