Data Protection Officer

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Because of Marketing’s unique role in collecting, processing, retaining, transferring, and deleting data belonging to the public and to the organizations’ users and customers, the person or people within the team nominated to roll out GDPR compliance must be fully aware of the scope and responsibilities of the project.

This is typically a cross-functional team effort, as the digital marketer leading GDPR-related activities will need to work with IT, Sales, Support, Engineering, Customer Success, and Product, for example, to ens cell phone number lists ure that data privacy processes and any dependencies are understood and supported across the organization.


The appointment of a DPO, or Data Protection Officer, will help to steer the resources into place for GDPR compliance:

[The] GDPR calls for the mandatory appointment of a DPO for any organisation that processes or stores large amounts of personal data, whether for employees, individuals outside the organisation, or both. DPOs must be “appointed for all public authorities, and where the core activities of the controller or the processor involve ‘regular and systematic monitoring of data subjects on a large scale’ or where the entity conducts large-scale processing of ‘special categories of personal data,’” like that which details race or ethnicity or religious beliefs.