Is the quality of the content at an adequate level?

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Let's say the content you're optimizing is relatively short and sparse.

Perhaps the article doesn't fully address the topic it's trying to cover, or gets bogged down in irrelevant matters.

Maybe the topic calls for supporting statistics or data that would help gi sri lanka mobile database ve the article weight, but it doesn't have any.

Or maybe it has a lot of spelling or grammatical errors or doesn't contain any images.

All of these issues are related to content quality – how useful, relevant, accurate, and informative/entertaining the content is for your specific audience. Fortunately, in all of these scenarios, a few updates can improve the quality without having to completely rewrite the content. For example:

Supplement the article with additional information to make it more comprehensive and useful.
Cut out irrelevant parts and add better information that is more relevant to your audience's interests.
Find some relevant images to add to your content to increase engagement.
6. Does the content need to be completely rewritten?
Sometimes poor quality content can't be salvaged. Instead, some parts may need a complete rework. This means you'll have to remove everything and start over.

How do you know if content needs a complete rewrite?

It is poorly written, without structure (read: headings) or logical flow.
It completely misses the point of the topic and what readers are looking for when searching.
It focuses on the brand instead of its audience.
It focuses on an event or date that has long passed.
7. Are you having problems with the website that are preventing it from being readable or browseable?
Finally, remember to look at the bigger picture when optimizing underperforming content.

Your website can contribute to poor content performance in several ways.

Readers are having trouble viewing your website as a whole.
Search engines cannot crawl and index it.
For example, if your website loads extremely slowly, it can affect your rankings and engagement. People won’t wait to read a page that doesn’t load quickly.
Or maybe your website isn't optimized for mobile viewing, so people trying to access your content on smartphone browsers can't even read it.
Poor website design can also affect readability. Make sure the text on the page has enough contrast to be comfortable to read.
Last but not least, ensure that Google and other search engines can crawl and index your site.
Optimize underperforming content and improve ROI
Optimizing underperforming content is a great way to get the most return on your investment. For best results, it’s essential to repeat the optimization process regularly as part of your content strategy. This will ensure that all of your content continues to perform to meet your goals.