UX and SEO: SEO Guide for UX Designers

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When creating a UX strategy for your website, you should not forget about technical factors such as website speed or indexing, which will support your marketing SEO strategy.
What is the relationship between SEO and UX, and why should you pay attention to both of these activities? Today's article will answer these and other questions.

Why is it important to understand SEO?
SEO (search engine optimization) and UX (user experience) are closely related. Every UX designer should therefore pay attention to both the technical and marketing aspects of a website. UX metrics such as page loading speed or mobile views are primary factors in ranking a website in search engines from an SEO perspective. By combining UX and SEO activities, you can elevate your website to a level that is not only user-friendly, but also appears at the top of search results, making it easy to attract new visitors and potential customers.

What is the relationship between SEO and UX?
SEO aims to improve a website's visibility in search engine results pages (SERPs) and thereby bring new potential customers to the website. When done correctly, SEO results in an improvement in the ranking of individual websites for relevant search queries.

Websites are also evaluated from an SEO perspective using page authority. Each page should ideally contain both internal and external backlinks. A website can achieve better search engine rankings if users have a good experien brazil mobile database ce with it, which means that everything on the page works technically as it should and the page is clear. These are, as is known, factors that UX designers take care of.

For an SEO strategy to be effective, it is necessary to have a user-friendly website, which can be achieved by following UX principles .

How can UX influence SEO?
The good news, but also the bad news, is that it is possible to use UX to influence a website's search optimization and its position in the SERP. If your UX is at a very good level, you achieve a very good position. Unfortunately, the opposite is also true. If your UX strategy is not very good, you will most likely never reach the top of the search results.

What specific UX metrics affect SEO?

Dwell Time: The amount of time a user spends on a page before going back to search results.

Bounce rate: How many users leave your website after viewing a single page.

User engagement: What users do after they reach the website.

Pages per session: How many pages users visit during a single session.