Both updates penalized sites that didn't follow proper SEO practices, dropping their position in search results or even removing them from search results altogether.
Google's algorithms are constantly updated to eliminate SEO sites that do not follow the rules and adjust search results so that they can best serve the interests of Google users.
So, it is important to keep track of the macedonia cell phone number list changes happening in the SEO field and avoid Black Hat SEO techniques that can kill your website.
To avoid any Google penalties and keep your organic traffic, check out the most toxic Black Hat SEO strategies:
Link-Building
One of the ways Google ranks websites is through links. In the past, the quantity of links was important, but now the quality of links has become a more important ranking signal. Breaking the rules of SEO link building will hit your site with a Penguin penalty, so here’s what you shouldn’t do when it comes to links:
Link-Buying
If Google values links, you might think that the easiest way to get links is to buy them from sites with high domain authority. While this may seem logical, it goes against Google’s guidelines.
Google tracks links can be purchased or self-created, so you cannot avoid the rules on this matter and once detected, you will definitely face penalties from Google.