Hidden features of PPC ads: We know how to maximize their effectiveness!
Posted: Tue Feb 11, 2025 10:07 am
Do you use PPC advertising in your business? And do you know the hidden features that Google Ads and Microsoft Ads offer you?
Incorporate them into your strategy and become experts in effective internet advertising!
Why bother with hidden features?
Both Google Ads and Microsoft Ads have a lot of hidden features that c spain mobile database an help you improve efficiency and make your ad campaigns easier to manage. However, with so many features and constantly growing, it can be hard to see the best ones. Here are 12 hidden features that will take your PPC ads to the next level.
Video in responsive display ads
You've probably heard of video ads or video assets for Performance Max ads, but did you know that you can also include video in the responsive display ad format?
Responsive display advertising doesn’t have to be just about text and images. If you have suitable videos, use them here too. This will give users a more authentic experience than the one offered by Google’s automatically generated video content.
If you want to disable auto-generated video content, do not check the Use auto-generated video box in your responsive display ad settings . Instead, upload your own video to your assets.
Call reporting and recording
If you use call extensions in Google Ads or have ads set up that convert to calls, then you should know that you can use call reporting and recording for better analysis.
In your account settings, turn on call reporting and call recording. You can then find your reports in reporting under Reports and then Call details. Basically, you will get information about the duration of the call and the phone number of the caller. You can also enter additional metrics to expand your reports and improve your existing strategies.
You can also listen to and download a recording of each call. Recordings will remain in your account for thirty days.
Incorporate them into your strategy and become experts in effective internet advertising!
Why bother with hidden features?
Both Google Ads and Microsoft Ads have a lot of hidden features that c spain mobile database an help you improve efficiency and make your ad campaigns easier to manage. However, with so many features and constantly growing, it can be hard to see the best ones. Here are 12 hidden features that will take your PPC ads to the next level.
Video in responsive display ads
You've probably heard of video ads or video assets for Performance Max ads, but did you know that you can also include video in the responsive display ad format?
Responsive display advertising doesn’t have to be just about text and images. If you have suitable videos, use them here too. This will give users a more authentic experience than the one offered by Google’s automatically generated video content.
If you want to disable auto-generated video content, do not check the Use auto-generated video box in your responsive display ad settings . Instead, upload your own video to your assets.
Call reporting and recording
If you use call extensions in Google Ads or have ads set up that convert to calls, then you should know that you can use call reporting and recording for better analysis.
In your account settings, turn on call reporting and call recording. You can then find your reports in reporting under Reports and then Call details. Basically, you will get information about the duration of the call and the phone number of the caller. You can also enter additional metrics to expand your reports and improve your existing strategies.
You can also listen to and download a recording of each call. Recordings will remain in your account for thirty days.