May updates in PPC advertising: an overview of the latest trends

[Dimaeiya333]

Discover the latest May trends in PPC advertising and online marketing that will help you stay ahead of the curve in a competitive digital landscape.
May brings not only spring flowers, but also new strategies and approaches in PPC advertising and online marketing. This month, we’ll focus on the latest innovations shaping the world of paid search and explore how these changes can impact your marketing campaigns. From mobile optimization to the use of artificial intelligence, May’s PPC advertising news is full of opportunities to boost your campaign performance.

Bloomreach and Sklik integration will make it easier to target your own customer lists
The integration of Bloomreach Engagement (formerly Exponea) and Sklik will make it easier for clients to target their own customer lists, allowing them to use email addresses to reach and re-engage customers. This targeting is also independent of third-party cookies, meaning it will work even when the reach of traditional retargeting is declining. With this integration, businesses can better leverage their data and improve the effectiveness of their marketing campaigns, while remaining prepared for future ch panama mobile database anges in privacy and online tracking.

Meta is testing the ability to cross-post from Instagram to Threads
Meta has confirmed that it is testing a new feature that will allow users to cross-post their Instagram posts to Threads . This new feature will make it easier to share content across platforms and increase the visibility of posts. In addition, Meta plans to offer additional content moderation tools in the Threads app, giving users more control over what they share and see. These changes are part of Meta’s broader strategy to integrate and improve the user experience across its platforms.

Performance Max will include brand safety reporting for videos
Google is launching a new feature in the second quarter that will increase brand safety for video ads for Performance Max campaigns. The update will allow advertisers to deploy third-party verification services to ensure that their video ads, including in-stream ads, Google Video Partners (GVP) and Shorts, are being served in a safe and appropriate environment. This move is in response to the growing emphasis on safety and quality in the advertising environment, which will help protect brand reputations and increase advertiser confidence in using video ads as part of their campaigns.