“Share a Coke” Campaign: Coke put popular names on its famous brand bottles. And consumers could give each other messages on those special bottles. Millions of people shared on social media, tweeting using #ShareACoke.
“Content 2020” Ambition: The company has launched the “Content 2020” marketing campaign. Creating real stories centered on artists, musicians and actors with the aim of doubling revenue.
See more: Top 6 most effective types of content marketing today
What's special about Coca Cola's content marketing campaign2
What's special about Coca-Cola's content marketing campaign?
Viral content
With the digital age and the strong development lebanon cell phone number list of social networks today, content expressed in the form of videos and images will spread at a strong speed. Understanding this, Coca Cola has used social networks. It is a great tool to create unique and outstandingly creative content. Coca Cola has created articles, images, videos, minigames. They have outstanding content, attract readers, stimulate curiosity, and strongly share from the audience.
With Coca Cola, any idea that is implemented or presented must always be connected and consistent with: The common goals of the business, the brand and the interests of the customers. This will help create consistency for both the company and the customers. When customers remember the image of the business, they will immediately remember the message and mission that the company brings or vice versa.