Strengthen your brand identity
increase the number of readers aware of your content
reach new audiences
overcome competition through a greater perception of authority and experience
support the visibility of your site (even when chinese overseas europe data you don't publish new articles)
establish synergies and collaborations
get backlinks to your site
Why should you spend your time and energy making free articles for others?
Creating articles for external sites is an extremely powerful content creation strategy to increase the visibility of your brand .
In this video by Alessandro Prata you will find a summary of the main advantages that arise from creating guest posts, which I fully agree with:
To make your way into the niches that convert, you need to develop a reputation that makes you relatively more authoritative – in a specific sector – than the big international players.
You can hardly win a price competition against stores that boast economies of scale of millions of pieces, what you can do instead is focus on experience, know-how and a particular offer, factors that can qualify you as a reliable supplier in a particular market segment.
If you run an organic food store, for example, you could create articles for nutrition-themed websites to showcase the benefits of organic farming, unique recipes with natural ingredients, or how to choose reliable suppliers of local produce.
This way you can make your name known to a lot of readers who don't usually follow you but who instead read what is published on the more general portals.
The Benefits of Guest Posting for Freelancers, Businesses and Retailers
Through guest posts, you can directly “introduce” yourself to the audience of the site that hosts you, both with real descriptions of yourself and in fact, that is, by creating content that is able to offer a real benefit to the reader and that is an effective demonstration of your skills.
If you are a freelance copywriter, for example, you can create guides for other types of professionals – webmasters, social media marketers, web agencies... - who may be interested in your services. In this way, those who follow the topics covered by other professionals and who are interested in topics similar to yours can get to know you and possibly contact you if they need your services.
From an SEO point of view, the guest post production strategy is one of the channels preferred by professionals to obtain links, important signals of authority, especially from sites that concern their own market niche.
Participating in other people's sites with content created ad hoc - generally based on the host's instructions - allows you to gain authority in the eyes of customers and to face the competition not in terms of cost - which reduces your profit margin - but in terms of the value demonstrated by your expertise.
A nice advantage, don't you think?
Do you want to create ad hoc guest posts to gain new readers?
Contact me for a free quote.
How to Choose Guest Posting Sites
The choice of portals on which to publish your articles must be made according to quality and relevance criteria: generally, the easier it is to publish links on a portal, the less value its links have.
How simple should a domain name be?
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