How to recognize a good influencer from someone who only claims to be one?

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How to choose the right influencer
Influencers are true partners in online promotion that can multiply the visibility of your solutions thanks to the strong connections they establish with their audience, especially through social networks.

First of all, a celebrity is one who is recognized and cited in this way by others, not because he or she declares himself or herself as such on some social profile. Influencers usually participate or are hosted chinese malaysia data in authoritative communication channels in the sector in which they operate: it can be an important magazine, an authoritative blog, a very popular vlog, and such appearances confirm the importance of the celebrity.

In addition, we must keep in mind that a real personality creates an effective engagement with its audience, generates comments, shares and participation: an account can have even 10,000 followers but not arouse any interest from the public, generating little return.



If you need to choose a suitable influencer to promote your business, you need to check:

Relevance in your industry: how many people talk about you, how many share your interventions, do you participate in industry events?
Public participation : do many people respond to your posts, your YouTube videos, your Instagram shots? How many shares do they generate ?
References from other authorities in your industry: Are you mentioned by other influencers? Do they collaborate on any projects together ?
Not all influencers belonging to a given sector can be suitable to support the promotion of your brand. Each one is a spokesperson for tastes, styles, particular interests that are appreciated by certain types of consumers and not by others, even if they belong to the same target: gender, age, profession are some of the characteristics of the users that affect the choice of the most suitable online celebrity .

If you’re interested in improving your visibility on Twitter, for example, you can use a tool like Followerwonk to find the personalities who generate the most discussion around certain topics on the tweeting platform.

Buzzoole Finder proves to be a very interesting tool to evaluate the influencer's audience and the quality of his communication, to deduce what advantages he is able to bring to our promotion.