Conversion is a better description of what users do nowadays. Isn’t it?

[shaownhasan]

I am sure you still don’t know everything you need to know about conversions in Google Analytics 4.

And no, I didn’t want to trick you with the title of this article.

But the truth is that there is a lot more to tell about tracking in GA4 the most vital metrics and events for your business.

Conversions in GA4 require that you pay attention chinese overseas australia data and do the work. That may sound sucky, but every site, app, business and organization has different goals.

There. I said it.

“Goals” were the old, Universal Analytics way of thinking about doing business online. You drive your visitors towards the next step until they achieve a goal.


We constantly jump between devices. It is hard to reach a goal that is set by a business.