Email Marketing: A shock effect in your inbox

[RafiRiFat336205]

Far from losing its strength, Email Marketing is rising from the ashes like a Phoenix, becoming one of the essential actions in the online marketing plan of a competitive company that makes strategy its leitmotiv. Open your mind to creativity and read your clients' thoughts, transforming those ideas into email campaigns that are directed to your target. Seduce their inboxes with all your weapons and you will obtain the best reward: their LOYALTY. I am sure that, like me, you receive a multitude of commercial emails every day that you never requested. Such is the volume and desperation that, paraphrasing my admired Pedro Almodóvar, it is not once or twice that I have let out the lament "What have I done to deserve this?" Because that kind of Joker in your inbox or those emails with senders hidden behind the mask of Spam are anything but Email Marketing.

Sending emails with advertising communications to a list of subscribers who have voluntarily shown their interest in the products/services offered by a company is Email Marketing. Well planned and based on a defined strategy, email campaigns are synonymous with effectiveness, as demonstrated by a survey carried out by Forbes Media, which address thailand highlighted email marketing as the second channel with the best convertibility, just behind SEO. Quality Email Marketing is measurable in real time, customizable, favors the creation of solid and trustworthy relationships with clients and leads, and even improves brand image. But the jewel in the crown of all this prodigious virtues is its ability to better understand your audience so that you can direct your campaigns exactly to what your subscribers expect from you.

A per-fect cocktail. Next, as Michael Corleone would say in The Godfather, I am going to make you an offer you can't refuse. I am sharing with you a concentrate of practical advice so that your Email Marketing campaigns succeed. Take note and, most importantly, don't forget to put theory into practice because, don't forget, it's always more interesting and fun. 11 Recommendations to Optimize the Effectiveness of Email Marketing Campaigns (for real) 1. Pamper your database, the philosopher's stone of emailing. Work to keep it always up to date and put an end to bounces. Make an effort to correctly segment the list of recipients so that they form part of the target audience of the promotion communicated. And most importantly: Get reports on openings and clicks to evaluate the effectiveness of each campaign.

2. Think about the What, the When and the Who without excuses . A bad decision can mean the downfall of that action. That is why you have to put all your “multisenses” into each campaign. Study your clients, their interests, where and when they open their emails, because this knowledge will clear up all your doubts, guiding you towards an outstanding segmentation thanks to which you can personalize your current and future campaigns to the maximum. As you read, every detail counts.

3. Leave the literature for another time. Email marketing is about clarity and conciseness . The subject line of the email should not be longer than 30 characters. That crazy genius called Albert Einstein said that “imagination is more important than knowledge”, so apply it to your email campaign by betting on creativity in the subject line. Avoid capital letters or the use of spam-scented words like “sex”, “gift” or “free”. Remember: It is the first thing your recipient will read. You are taking a risk. Put all your eggs in one basket and you will see the good ideas that emerge.

4. Identify yourself from the first minute . Start the subject line with your company name. This way, the recipient will know at all times who is behind the communication, which will increase the degree of opening of the email. Keep this in mind: The hidden is the great enemy of Email Marketing.

5. Buy, make your reservation, enter a competition... Use direct and straightforward calls to action . They increase the power of the message and encourage the recipient's reaction at the end of the communication.