Content creation: the direct responsibility of marketers

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Such a feature sounds quite attractive, as it will allow generating visits and interest from different audiences. We are all drawn to reading something like: “Find out about the latest events”, due to our hunger for being informed, and most of the time we do not stop to check whether the source is of quality or not.

This is where an essential element comes into play for Conte hungary mobile database nt Marketing campaigns to really be successful. Therefore, companies must be absolutely responsible when creating their content, obeying specific rules, such as the following:

– Define exactly the type of information that can be labeled in this way:

It must be a truly novel, unusual, interesting and developing event. Whether it is a fact related to technology, general interest, entertainment, fashion or sports, the criteria will be the same in all cases.

– Check the respective sources several times:

Some advertisers may make the mistake of classifying unverified information as “Breaking News” in order to generate traffic and profits. To avoid this, you should check the sources of such news at least three times, comparing them with other media, and make sure that the information is correct. This will serve to generate public confidence and strengthen the prestige of the brand.



How has it worked for major advertisers?
According to MarketingLand information , this social network has observed the following behavior, expressed in concrete figures:

– An 11% increase in the number of shared news stories that have the “Breaking News” indicator.

– The number of times the public clicked on such links increased by 4%.

– The audience also generated 7% more “likes” on those news items .

These numbers specifically cover the period from December 8, 2017 to January 14, 2018. They therefore speak of a significant increase in the digital marketing objectives of advertisers. The next step, therefore, is to continue creating quality content while this function continues to expand.



Social networks continue to evolve , and one of the main ones is Facebook, with 2 billion users around the world. Its new system will be much talked about, but the good results show that it will probably be a great success.