In this way, whether users encounter the brand online or offline, they can get a complete and coherent brand experience. This is omni-channel operation. Do you understand?
Omni-channel promotion refers to the promotion of brands, products or services on all possible channels and platforms.
It is not limited to traditional advertising channels or a single norway mobile database online platform, but makes comprehensive use of various marketing methods, such as search engine marketing, social media advertising, offline advertising, word-of-mouth marketing, etc., to maximize the exposure, popularity and influence of the brand or product.
Let’s take a newly launched smartphone brand as an example.
In terms of search engine marketing, brands will place keyword ads through search engines such as Baidu. When users search for keywords such as "cost-effective smartphones" and "new mobile phone recommendations", the brand's ads will be displayed at the top of the search results page, guiding users to visit the brand's official website or e-commerce store to learn more about the product.