WHAT TO KNOW BEFORE BUILDING A WEBSITE
Posted: Mon Dec 23, 2024 5:42 am
With this article we will begin a series of questions with the aim of offering you a reflection on what you should know before creating a website for your company, from the point of view of seeking effective results.
Here at Agência Six, we strive every day to learn new methods of doing Results Marketing, in exchange for the risk of practicing Vanity Marketing, so that your company's website can provide you with subsidies, so that you can strengthen your relationship ties with your customers and with your market in general.
See this and the other articles as parts of an informal chat that we buy realtor email lists be having at your company, over coffee; to do so, read them calmly, without rushing.
Don't look for statements in your mind to justify whether you are right or wrong in what you have done so far, instead, try to reflect more deeply on each question in this short questionnaire, so that you can project a complete visual picture of your business strategy and the role of your website within it.
1 – What will be the objective of your website?
Think of your company website as a blueprint for a new branch of your business, where people will find you, get to know you and probably form their first impression of your company. So, what would you like them to find there?
Some companies use their website only as an institutional showcase for their business, so that when found, it conveys the credibility and security that a customer needs to feel in order to do business with them in a relaxed manner, without any doubts about their honesty and/or competence.
Others, and I believe this is the majority of them, aspire to have their website as a portal for prospecting new business. They create well-described and illustrated pages about their products and services, along with contact forms for potential interested parties.
There are those who seek to make direct sales by implementing an e-commerce system on their websites. Today, integration with a digital payment system is simple and practical to do; the biggest difficulty lies in articulating the logistics strategy for delivering these products and services, especially when this will be carried out in parallel with offline work, carried out at a physical headquarters of the company. It's like creating a new company!
We also have the possibility of using our website as a source of education and assistance to the market, when we have complex products and services that require knowledge to be consumed or used. This is the case of corporate blogs, such as this one.
Here at Agência Six, we strive every day to learn new methods of doing Results Marketing, in exchange for the risk of practicing Vanity Marketing, so that your company's website can provide you with subsidies, so that you can strengthen your relationship ties with your customers and with your market in general.
See this and the other articles as parts of an informal chat that we buy realtor email lists be having at your company, over coffee; to do so, read them calmly, without rushing.
Don't look for statements in your mind to justify whether you are right or wrong in what you have done so far, instead, try to reflect more deeply on each question in this short questionnaire, so that you can project a complete visual picture of your business strategy and the role of your website within it.
1 – What will be the objective of your website?
Think of your company website as a blueprint for a new branch of your business, where people will find you, get to know you and probably form their first impression of your company. So, what would you like them to find there?
Some companies use their website only as an institutional showcase for their business, so that when found, it conveys the credibility and security that a customer needs to feel in order to do business with them in a relaxed manner, without any doubts about their honesty and/or competence.
Others, and I believe this is the majority of them, aspire to have their website as a portal for prospecting new business. They create well-described and illustrated pages about their products and services, along with contact forms for potential interested parties.
There are those who seek to make direct sales by implementing an e-commerce system on their websites. Today, integration with a digital payment system is simple and practical to do; the biggest difficulty lies in articulating the logistics strategy for delivering these products and services, especially when this will be carried out in parallel with offline work, carried out at a physical headquarters of the company. It's like creating a new company!
We also have the possibility of using our website as a source of education and assistance to the market, when we have complex products and services that require knowledge to be consumed or used. This is the case of corporate blogs, such as this one.