In short, if your site is already fast, you probably don’t have much to worry about—your investigation should reveal exactly what needs to be fixed. We’ll cover the basics here.
Our first tip may seem contradictory and non-technical, but it provides a great starting point from a real user’s perspective. Does your website load quickly, or is it painfully slow for users?
The challenge with any speed audit is that every tool will give you a different score. For this reason, a suitable baseline measurement is the total load time . This simply measures the total time it takes your content to load in a browser. While this measurement is too basic to give a comprehensive view of your speed performance, it can give you a general idea of whether your site is fast, slow, or somewhere in between.
Most site speed tools, such as GTmetrix or Pingdom, will croatia mobile database show you the total load time. Even better, you can use the site speed report in Google Analytics to measure load time on a page-by-page basis.
While there’s no set benchmark for average load time, 4-5 seconds is generally a reasonable goal. If your pages take longer than this, speed could be affecting your traffic and visitor satisfaction.
URLs are evaluated by Google's Core Web Vitals
As Google moves toward using speed as a ranking factor, the most direct way to audit your site speed today is to measure it against core web vitals .
There are many, many ways to measure your CWV score. The most common ones are:
Running a Lighthouse audit in Chrome
Core Web Vitals report in Search Console
Page Speed Insights Tool
You may not be able to address every audit point perfectly, but aim to get a "good" score in three key areas.