In short, transparency and data-driven tracking could make Influencer Marketing campaigns more effective and long-lasting, thanks to specific and personalized knowledge.
And that's why we asked Primetag to tell us more about the changes in the sector, the approach that companies can have to optimize their campaigns and the useful advice to give to the experts in the sector.
To understand it, we leave you czech republic mobile number with the interview of Manuel Albuquerque CEO & Co-Founder of Primetag.
Let's start from the beginning: can you tell us the story of Primetag and how it has evolved over time?
Primetag was born as a platform similar to LinkedIn, but dedicated to the world of sports, with the aim of connecting professionals and enthusiasts. However, we soon discovered a deeper value: the real potential did not only lie in connections, but in powerful and story-rich content. This led us to revise our focus, allowing users to explore these stories and get in direct contact with brands.
As we grew, another realization emerged: but lacked structure and measurable standards. So we recognized the opportunity and offered brands and agencies technological and analytical tools to make collaborations with influencers more strategic and measurable. Focusing on transparency and data-driven decisions, we moved towards measuring and analyzing the impact of influencer marketing campaigns, introducing what we call “the new ROI – Return on Influence”.