Influencer marketing: how to run campaigns from start to finish

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With Influencer Marketing and therefore, with influencers, something similar to the following occurs.

Surely you have ever gone on a trip to an ideal destination because a friend recommended it to you.

And what better recommendation than from someone you trust?

At this point it may not be necessary to explain what an influencer is , but to put things into perspective and not confuse the term with a celebrity, we define the former as a person who dedicates their content on social networks to exposing their way of life or a specific topic, who has a loyal audience that interacts with their posts and has a certain affinity with them.

That is to say, thanks to its content and its way of being, it has managed to create a community and from a business point of view, it is an effective means of communication.

In short, we can say that they are capable of influencing the purchasing decisions of their followers and as a brand, we must take advantage of that potential.

Keep reading, I'll tell you why this is so and how to manage an influencer marketing campaign so that it is a complete success.

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What is Influencer Marketing?
Influencer marketing is, today, a type of strategy that many brands and agencies already email database have in their marketing plan.

Branding, awareness, consideration or traffic are just some of the objectives that can be successfully achieved if this strategy is implemented as part of the brand's digital advertising.

Of course, you have to know how to do it to make the most of it and optimize your budget.

As you can imagine, advertising a trendy product on a cooking television channel is not as effective as advertising it on a channel specific to the sector.

The same thing happens with influencer marketing.

If the right influencer is chosen , with clear objectives, the influencer marketing campaign will achieve them effectively.

The role of influencer marketing is increasingly broader and, as I said, it is included as another part of advertising actions, being managed by media planners as a new strategic part.

A few years ago, there was no awareness of its importance as a tactic; influential professionals were chosen without any criteria beyond the number of followers.

But, with the implementation of more teams in the processes of managing influencer marketing campaigns, the decision-making of brands and agencies is becoming more and more planned.