Martech spending will keep growing

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According to Clark Boyd, a Digital Strategy Consultant it could open up new opportunities for marketers. “We're going to start seeing specific business applications (with GPT-4). There's a lot of funding going into startups at the minute that is trying to build, for example, social media content generation tools. So, you could just put in a bit of information about your brand, and these tools would come up with 50 ideas for your content, and you just drag and drop the ones you're most int cell phone number list erested in.”

You can listen to our podcast on ‘The Art of Copywriting’ to find out more about the impact of AI on content marketing.

5. MARTECH TRENDS 2023
Marketing technology - Martech - software is used to create, execute, manage, and measure the performance of content (online and offline), campaigns and experiences. It’s an effective way to streamline customer journeys and implement omnichannel marketing campaigns.

Martech spending in the U.S. will pass $20 billion in 2022 for the first time, up 15 percent year-on-year according to eMarketer. This spending is due to companies investing in technology that will enable them to gather and store data, use this data to make decisions, and implement those decisions.

Interestingly, B2B companies account for more than 30 percent of that spend, and this share is expected to grow moderately over the next couple of years to $8.5 billion in 2024.