As of today, Google displays up to four paid search listings above the organic search results. And if you track the visual history of these paid placements, it’s clear that Google is trying to make these ads virtually indistinguishable from the organic search results.
It also tends to dress up these ads with images and additional links to maximize the space they take up and push the organic search results further down.
In other words, ranking at the top for a popular keyword no longer guarantees that you will get a lot of clicks from it.
Even if you check the search results for the keyword you turkey mobile database want to rank for and there are no ads there, there is no guarantee that your ads will not show in the future. In fact, by ranking higher for the keyword, you push your competitors' pages down and leave them with no search traffic; but this may well inspire them to start running ads.
Google Keyword Planner is widely considered to be the best source of keyword search volume data because it comes directly from Google itself. It’s no secret that the vast majority of SEO tools pull their keyword search volumes from GKP.
But how accurate are the search volume numbers in GKP ?
Well, there is one data source that is widely considered the “single source of truth” when it comes to search volume: Google Search Console .
If your site consistently ranks at the top of Google for a keyword, then the number of "impressions" your page gets for that keyword will be its actual search volume.
This means that we can easily study the accuracy of search volumes in GKP if we compare the search volumes to the actual impressions for the same keywords in GSC.