If you can’t rank on the first page, try writing another article that focuses on an even longer-tail keyword. Make it a little more specific and niche. See how it rates again. Continue this process until you hit the first page of the SERPs!
In an ideal world, you would do keyword research, make a beautiful Excel mexico mobile database sheet, and create landing pages for each. Your website structure would be flawless, and you would blog and write every day, making your website rank higher and higher in Google. However, we live in the real world.
Of course, your keyword research won’t always be that extensive. Some posts or articles won’t be written as part of an awesome strategy, but simply because the topic was in the news, or something inspired you to write about it. That’s just how these things work. But that doesn’t have to be a problem.
If you’re writing something that doesn’t fit neatly into your strategy, that doesn’t mean you shouldn’t try to make the content rank. You can still use it to rank for something related to the terms in your keyword strategy list. Use the tools mentioned in step 3 and Google Trends to quickly check which keywords you’d like to rank for. At the very least, spend some time thinking about how your article or blog can fit into your strategy. After all, if you’re writing valuable content, you might as well make it rank!