How do PWAs work?
Posted: Mon Dec 23, 2024 5:30 am
As we have already seen, progressive applications work with service workers, that is, they execute their functions in the background and do not require an Internet connection.
Likewise, since it is not a native application and has one of the best features of web pages, which is the URL, they can be shared more easily.
What does this mean?
Well, it means a great advantage for entrepreneurs, for the owner of the SME in particular, since they can use this great benefit and take advantage of it to promote their PWA, being able to share the URL through their social networks, for example.
But that's not the only way you can share a PWA.
You can also send it via text message, embed it in a post, turn it into a scannable QR code that you can put on flyers, on the purchase receipt... the possibilities are endless.
You just have to use your creativity!
One of the most important points is the one regarding functionalities, since a PWA contains the same functionalities as a native app.
With everything we've seen so far, you might be wondering how to differentiate a PWA from a native app.
A user will not be able to differentiate between them since their physical appearance is identical and after including a shortcut, they will be able to access and navigate as in any native application.
In addition, PWAs are very secure since to be considered as such, the URL must begin with https://.
Let's take a closer look at how a PWA works compared to a native app.
While to download a native app the user has to enter the corresponding market, search for the application, validate the download, wait for it to complete (which time can take up to 5 minutes depending on the connection) and register, in a progressive web application the user will only have to click on the URL and accept the creation of a shortcut that is generated automatically, it's that simple.
Before a user has finished downloading a native app, a PWA user has already finished registering and browsing.
It is important to know that at each stage of downloading a native app, approximately 20% of users are lost.
This means a huge loss of potential users and potential customers.
On the other hand, with PWAs and the ease of being found through the Google search engine, we come across the advantage of being able to show the user the reviews or ratings of other users with described opinions.
In a native app we can only see the percentage of stars it has.
The mobile first paradigm
At the beginning I mentioned that the total number of online searches had already reached 80%, but not only that, because it is also expected that this growth will exceed 270% by 2020.
This has made the user experience from a mobile device paramount for Google.
And this was made clear with the change in algorithm in which it prioritizes navigation and the mobile experience over the desktop one.
And this is where PWAs come into their own, as they offer, if you remember, the best of native apps and websites.
Many companies already take these parameters into account and have decided to optimize their dutch email list providers applications by starting to use progressive web apps and even completely eliminating their native apps.
This is because PWAs manage to maximize the audience and boost reach to a greater number of users.
Additionally, with the reduction in download friction, more users will be willing to download a PWA.
Likewise, since it is not a native application and has one of the best features of web pages, which is the URL, they can be shared more easily.
What does this mean?
Well, it means a great advantage for entrepreneurs, for the owner of the SME in particular, since they can use this great benefit and take advantage of it to promote their PWA, being able to share the URL through their social networks, for example.
But that's not the only way you can share a PWA.
You can also send it via text message, embed it in a post, turn it into a scannable QR code that you can put on flyers, on the purchase receipt... the possibilities are endless.
You just have to use your creativity!
One of the most important points is the one regarding functionalities, since a PWA contains the same functionalities as a native app.
With everything we've seen so far, you might be wondering how to differentiate a PWA from a native app.
A user will not be able to differentiate between them since their physical appearance is identical and after including a shortcut, they will be able to access and navigate as in any native application.
In addition, PWAs are very secure since to be considered as such, the URL must begin with https://.
Let's take a closer look at how a PWA works compared to a native app.
While to download a native app the user has to enter the corresponding market, search for the application, validate the download, wait for it to complete (which time can take up to 5 minutes depending on the connection) and register, in a progressive web application the user will only have to click on the URL and accept the creation of a shortcut that is generated automatically, it's that simple.
Before a user has finished downloading a native app, a PWA user has already finished registering and browsing.
It is important to know that at each stage of downloading a native app, approximately 20% of users are lost.
This means a huge loss of potential users and potential customers.
On the other hand, with PWAs and the ease of being found through the Google search engine, we come across the advantage of being able to show the user the reviews or ratings of other users with described opinions.
In a native app we can only see the percentage of stars it has.
The mobile first paradigm
At the beginning I mentioned that the total number of online searches had already reached 80%, but not only that, because it is also expected that this growth will exceed 270% by 2020.
This has made the user experience from a mobile device paramount for Google.
And this was made clear with the change in algorithm in which it prioritizes navigation and the mobile experience over the desktop one.
And this is where PWAs come into their own, as they offer, if you remember, the best of native apps and websites.
Many companies already take these parameters into account and have decided to optimize their dutch email list providers applications by starting to use progressive web apps and even completely eliminating their native apps.
This is because PWAs manage to maximize the audience and boost reach to a greater number of users.
Additionally, with the reduction in download friction, more users will be willing to download a PWA.